Course curriculum

    1. About

    2. 1. Travel & Tourism Industry

    3. 1.0. Introduction to the module

    4. 1.1. Why the Travel & Tourism Industry?

    5. 1.1.1. Part 1: A historical background

    6. 1.1.2. Part 2: Travel motives

    7. 1.2. What awaits us in the Travel & Tourism Industry?

    8. 1.2.1. Part 1: Travel experiences

    9. 1.2.2. Part 2: New developments

    10. 1.2.3. Part 3: Travel trends on the rise

    11. 1.3. Sustainable tourism as a path forward

    12. 1.3.1. Part 1: What is sustainable tourism?

    13. 1.3.2. Part 2: Why sustainable tourism

    14. 1.3.3. Part 3: An example of sustainable tourism

    15. 1.4. The complex value chain of Travel & Tourism Industry

    16. 1.4.1. Part 1: Stakeholders – Public, private, NGO

    17. 1.4.2. Part 2: Stakeholders – Host communities

    18. 1.4.3. Part 3: Stakeholders – Tourists

    19. 1.4.4. Part 4: Who needs tour guides?

    20. 1.5. We thrive together in the Travel & Tourism Industry

    21. 1.5.1. Part 1: Certain values

    22. 1.5.2. Part 2: Who is a tour guide?

    23. 1.6 TASKS for summary and thoughts

    24. 1.7 The World 1.7.1 The World of Guidingof Tour Guiding

    25. 1.7.1 The World of Guiding

    1. Welcome

    2. 2.1 Storytelling and Tour Guides

    3. What is a story? What is Storytelling?

    4. The Storyteller

    5. Two case studies: Rio and Salvador

    6. Sharing stories: Sayuri, Tour Guide - Salvador (Brazil)

    7. Storytelling_Collateral_2.1.2_MUF-Plata-Tour

    8. 2.2 A good story is all that matters

    9. What is a Story?

    10. The Hero’s Journey

    11. The story structure

    12. What makes a good story: a recap

    13. The Hero’s Journey

    14. The Three-Act Structure

    15. 2.3 A TOUR IS A STORY: YOUR STORY

    16. Why storytelling matters?

    17. Find your story!

    18. The process. Audience and message

    19. Storytelling: an updated definition.

    20. New voices, New Narratives

    21. Brainstorming Exercise: Your City

    22. Brainstorming Exercise: Your Self

    23. The Process

    24. Exercise: Stories & Goals

    25. Exercise: Public & Message

    26. 2.4 Completing the Puzzle

    27. Let’s put it all together

    28. The elements: Imagination

    29. The elements: Flow

    30. The elements: Ending

    31. Our journey: an overview

    32. The Three-Act Frame

    1. Intro

    2. 3.2.1. 3 Basic Communications and Presentation Tools

    3. 3.1. How to use this module

    4. 3.2.2 Keeping Guests Engaged

    5. 3.3 Empathy

    6. 3.4.1 How to prepare for difficult guests

    7. 3.4.2 How to deal with a bad review or complaint

    8. 3.4.3 My worst review

    9. 3.4.4 Giving responsibility to your guests

    10. 3.5.1 How to practice before you get started

    11. 3.5.2 Committing to Constant Evolution

    12. 3.5.3 Komal’s Most Valuable Skill

    13. 3.6.1 How to Change People Through Your Tours

    14. 3.6.2 Telling Other’s Stories with Integrity

    1. 4.1 How To Use This Module

    2. 4.2.1 Crafting Your Mission Statement

    3. 4.2.2 PDF- Mission Statement & purpose

    4. 4.3.1 Tour Theme

    5. 4.3.2 PDF- Tour Theme Statement

    6. 4.4.1 Tour Logistics

    7. 4.5.1. Basic Tour Structure Formula

    8. 4.5.2 PDF- Pre Tour Questions

    9. 4.6.1 Formula for getting a 5 Star review

    10. 4.6.2 Guest Video- My Favourite Review

    11. 4.7.1. Keeping Your Tour Fresh

    12. 4.8.1 Creating a Safe Space Policy

    13. 4.8.2 PDF- Bluestocking Bookshop Safer Space Policy

    14. 4.8.3 Guest Roundtable- Being a Female Tour Guide Conversation

    1. Intro

    2. 0.0. Operating and Selling Your Tour

    3. 1.0. Price Your Tour

    4. 1.1. Fixed Cost

    5. 1.2. Variable Cost

    6. 1.3. Break-even Point

    7. 1.4. Net Price, Margin and Retail Price

    8. 1.5. Commission

    9. 1.6. GSTVAT taxes

    10. 1.7. Surprise and Delight

    11. 1.8. Example - price your tour

    12. 1.9. Price your tour Example and Template

    13. 2.0 Availability

    14. 2.1. Departure Days

    15. 2.2. Start time

    16. 2.3. Block Out Dates

    17. 2.4. Close Off Time

    18. 3.0. Cancellation Policy

    19. 3.1. What should cancellation policy say

    20. 3.2. Cancellation Cut-off time

    21. 3.3. Examples

    22. 4.0. Health and Safety

    23. 4.1. Safety Briefing

    24. 4.2. COVID-19 safety measures

    25. 4.3. Examples

    26. 5.0. Additional Information

    27. 5.1. Physical rating

    28. 5.2. Child Policy

    29. 5.3. Accessibility

    30. 5.4. Dietary requirements

    31. 5.5 Standard Dress

    32. 5.6. Sustainability Check

    33. 5.6.1. Sustainability Check Categories

    34. 5.7. Photos

    35. 6.0 New Tour Structure Template

    36. 7.0. Airbnb Intro

    37. 7.1. What is Airbnb looking for in a host and in an experience

    38. 7.2. What you will need to create an Airbnb experience

    39. 7.3. What to do next once your tour is live on Airbnb platform

Course details

  • 124 lessons
  • 6 hours of video content